Does that mean that means that we create and develop the amazing reliable products that US clinicians are using in your offices day in and day out so we are the ones coming up with the ideas developing the partnerships and then commercializing. These products these innovative consumables and delivering them to the oral health care professional worldwide and as you said unbelievably we’ve been doing. This now for 104 years I’m all in the same family I are you are you okay so tell me who the CEOs were before you this is kind of this is amazing. These are all your like what it fourth-generation. See you I am the fourth-generation yes okay so over four I took over from my was started by my great grandfather Julius Charles Dean and that’s my that’s my name Julian that in the.
Jewish tradition your name for someone that is that is passed away and I actually have a cousin Julius Welk is apparently Julius was very beloved okay so here’s the other you know what there aren’t enough. Julius is anymore like there’signing so many names Julius is a is a great name that were missing and I don’t need to have that many clearances and in that’s what Julius is a really good is married. I had another child and it was a boy Julius might be in the running I do like a circle of those in a side hell I like my parents could come up with something more creative than generally considering bleachbright. My cousin is the two years older than me is name Julian like that he had done Julie Jewell Juliet something start this morning are not going to start but was started by Julius I actually was an instrument.
Sharpener and he went and walked past dental office is on his way home and he had asked his boss one day hey can I sell these instruments and I said yes and that’s kind of how the business started on Dan my grandfather. Morton came into the business he was the second generation than my father Gary came into the business he was the third generation and I was the fourth and the fourth. So I took over for my father CEO but before bleachbrightreviews.com that I before he became CEO I was president and we had a nonfamily member on that was in the role of president I’m before I send it to that role icy best. That’s pretty exciting and that’s kind of the I’m assuming that’s pretty rare that pretty rare in the dental world is pretty rare and everywhere else fourth-generation businesses are very unusual on there bleachbright. Are one or kill in the dental world but just in general overall second generation family businesses are pretty prevalent once you get to the third generation lifestyle that the fourth is exceptionally.
Rare okay some of which on the spot what is it about premier that has made it such a successful basically fourth-generation business what’s what is it about premier that’s made it that way just that the families very bleachbright. Titers of the particular kind of products are what multifactorial I think first of all there’s a tremendous amount of respect amongst the family and amongst the employees on it said. It’s an understanding and I and our work ethic that we are doing this for something larger than ourselves that we are delivering oral health and again that respect permeates amongst the family and through bleachbright. To the employees which we consider our family I think the other thing that allowed us to do this is really vision financial conservativism to a degree human body when we don’t always say okay bleachbright. We need we need to be the biggest public company you were saying luck we’re going to be in later we understand the marketplace and we’re going to get our fair share of fact their share is number one and that’s were aiming for in certain categories great and I out to destroy everyone in the marketplace absolutely not.